Alkalosis and Gastrointestinal Symptoms †Free Samples to Students

Question: Discuss about the Alkalosis and Gastrointestinal Symptoms. Answer: Introduction: This is to be noted that the leading companies can significantly recognize the requirements of specific and successfully meet them in terms of offering services and products. According to the business analysts and academics have named this process or procedure as market segmentations. However, the significant entrepreneurs would like to call this method nothing but common sense. It can be said that the collection of the multiple products have taken place on the showcases of the markets on the basis of different requirements and interests of individual customers. This is to be mentioned that the diversity of products and services depends on the different buying practices and elementary differentiations of the clients desires. The opportunities they access from the multiple services and products are equivalent to the interests and desires of the clients. It can be stated that every individual cannot be impressed with the same facility of a particular service or products. This is to be understood that the Woolworths need to facilitate their products and services with variety in order to satisfy the different needs of different customers. Therefore, the brands and companies realize the significance and importance of focusing on a particular sort of clients instead of getting into the wholesale market. The number of companies who stick to specific group of clients is significantly increasing. This particular method of identification or acknowledgement of target client group is being named as market segmentation. This is the method where the companies aggregate the clients into small unites on the basis of their similar interests, needs and buying features. The Henry Ford Model T philosophy can come into consideration here in order to evaluate this method of clients segmentation. One can select a color apart from black as black is not the suitable one for this. This is to be noted that the number of companies who decide to be in the league of targeting mass have fallen down because of multiple causes. It can be stated that the target orientation attitude gets developed on the basis of categorically distinct market segmentations. The concept of Boots can be discussed in this situation. The Boots had once an identical concept. However, there is a tough competition between Boots Pharmacy, Boots variety store and Boots Health and Beauty (Randall, Seow and Walsh2015). The methods of clients being targeted with particular products have emerged with the introduction of Green International Journal of Retail and Distribution Management. The companies targeted the clients with particular products such as unleaded petrol. It is to be mentioned tha t this sort of petrol is trademarked distinctly from the leading petroleum brands. This trend is rising. It can be said that the mass market products have been disappeared with the passing time. The case of salt can come into the consideration. This is to be noted that the salt with low sodium replacements are being available in the market to meet the health conscious clients requirements. It is to be mentioned that Woolworths, possibly the last leading company in the mass market league also gave up on the procedure and start focusing on the method of targeting clients from the year of 1980 (Drake?Brockman et al., 2015). This can be suggested that the base of the market segmentation depend on the requirements in the academic marketing press and popular marketing press. Woolworths have witnessed how the effective and operational execution of market segmentation and consequent targeting lead them to success. However, the target segmentation is only one factor to reach success. It does not play the ultimate role to achieve success. This is to be stated that the method of segmentation can be applied with the help of three elements such as segmentation, targeting and positioning. The transformation of the requirements and the desires of the consumers in a significant perceptible mix of merchandises, market, price and distribution and the quality of the service with the supreme approach can be acknowledged as the major challenge. The number and type of target segments differ as per the market, product and company. It can be assumed as a complex method. However, the impact of this execution is distinct. This is to be noted that the quest for essential positioning requires to be moderated. It can be observed that there is a common tendency to overlook the matter that consumers interest and expectation play the pivotal role in market segmentation (Wasserberg, Kirsch and Rowton 2014). This can be said that the specific service or production may lose their particular importance and individuality as they aim to fulfill the clients requirements. The particular capacities of the particular company will determine the position of particular brand of services. This depen ds on the practical and physical characteristics of a specific product that come into consideration. This is also the matter of competition that how they can fulfill the needs of the particular client. It can be stated that the success of the particular company or product are being determined by the number of loyal clients. Therefore, it is important to modify the marketing strategies regularly and acknowledge the messages they receive from the consumers in order to make the service or product beneficial to them. This can easily be said that the conscious segmentation of the particular market is always helpful in recognizing the different market goals and scopes. It is important to have a strategic understanding to assess how the scopes can be realized. This understanding generates from the improvised analyze and understanding of the interest of the customers in the target group. The promotional activities or proper service or product stylization or prize discounts can be introduced in order to attract the interest of the clients. The profits can be established with the case of Woolworths. This can be seen that consumer demographics and the benefits services are being sought based because of the segmentation of the market in case of Woolworths. This method can be recognized as one of the significant procedures to aggregate people in groups. The essential characteristics such as age, gender and individuality can be considered as the general characteristics in the customer markets. This is to be noted that Woolworths have acknowledged the specific requirement of a particular group of consumers in the significant market. The identification of the particular segments can be acknowledged in the field of socio-economy in the first place. The segmentation of target groups can play the major roles in the global market by using the essential and operative segmentation in order to achieve a position with a specific role. This is because the segmentation aims to recognize the different scopes by leaders from different brand. However, the market strategists of Woolworths utilize the method of market segmentation in a profitable and significant manner. This is to be mentioned that the four sorts of products and service scopes can be applied. Market Presentation: This section aims to increase the proportion of sales in the global market by competing the significant rivals in terms of contemporary consequences. Product Development: This section is to offer improvised and polished products and services to contemporary markets by the growth of the wide range of product. Market Development: This section is dedicate to sell the current products and services by identifying the new presentations and applications. Diversification: This section is focused on providing original products while stepping in to a new market. This is important to recognize the multiplicity of market scopes with the help of segmentation. However, the wrong application or execution of this particular method can lead the company to failure. Therefore, it is necessary to apply the effective and essential segmentation in order to meet the multiple criteria. The lists of segment include Recognizable: These sorts of segmentations are simple to describe and measure. Practicable: These types of segmentations are huge to be possibly beneficial. Saleable and manageable: These sorts of segmentations are simple to highlight the factors with the help of sales and advertising work. Steady: These types of segmentations are large in terms of taking particular actions. This is significant and important to ignore the threats of the specific tunnel vision. It is important to understand that the companies should identify segmentation as the only and correct method for working in a specific market. This can be predicted that the changes in terms of customer trends and stationary sales can act as a positive hint of targeting policy. Woolworths plays a major role in this specific industry of Australia. It can be stated that this company have accomplished specific level of advancement and progress among the Australian retail industry for significant reasons. There are multiple issues that help this company to enter in the leading league. This is to be noted that a leading company such as Woolworths have their own critical strategies to perform. It is important to analyze the strategies of Woolworths to understand the significance of the position of this particular company. This is to be stated that this company has successfully executed the strategy plans in a positive way. The strategies that Woolworths follow include target segmenting, denoting of target market and positioning accordingly. It is to be mentioned that there are significant strategic elements that need to be considered and evaluated in order to understand the strategic position and contemporary state of the company in both the local and global mark et. This is to be noted that the target market denotes a group of clients a particular product or service aimed at. It can be said that Woolworths is popular as one of the leading supermarket retailers of Australia. This should be remembered there is a primary target to Woolworths is to increase their sell. It would be beneficial if they could target the mass irrespective their political, social and economic structure. However, it is difficult to target people from the different backgrounds at the same time with the same product. The lifestyle of an individual depends on the circumstances and the situations they born and brought up and lives at. These factors have an essential impact on their interests and requirements. Therefore, Woolworths decided to target people from one or two different class. It can be said that the people who have ample amount of money can have much options. It is not possible to receive loyalty from them as they can switch the brands and products. They do not compromise with the quality. They always look for the new and fresh options. Therefore, they basically target the middle class, lower middle class and the labor class people. It can understood this company strategically low down the price of their products in order to attract significant number of people. There is one significant and essential point to add in terms of Woolworths strategies. It offers verity of products under the same roof. This is to be said that Woolworths have correctly recognized the market segments. They have decide in which market they need to enter at the primary stated. This particular company has made a definite marketing program which comprises the essential materials of the beneficial marketing mix. They have crafted a marketing mix to identify and meet the precise needs of the specific segments they targeted. This is how Woolworths dominate the other retailer chains with the help of proper strategy. This company has correctly realized that it was not meant for exclusively upper end of the significant market as that had comparatively low volumes and high margins of unite. The consumer profile is shown as follows: Segmentation criteria Details of consumer Geographic Mary Williams living in suburbs region of Sydney Demographics She is 25 years old, and a company secretary in successful organization with the income of $400,000 per year. She is high income family Behavioral Mary is a brand loyal customer and therefore limits her buying behavior. Psychographics Mary is highly community minded. She gives high attention on innovation. Woolworths have taken the significant decisions that how many groups and what kind of groups they need to target at the first place. The specific target groups segmented by Woolworths can be recognized to understand the contemporary situation and circumstances. The options they kept listed while segmenting the target clients comprise: Focusing on one particular segment with single product or service. Providing the product and service to multiple numbers of groups. Create the value base of a particular target while targeting one particular group of clients. This can be stated that the selection of the groups or individuals that Woolworths have targeted can come into the contemplation in order to generate the sources and the executions of the specific strategies in a proper way. The specific activities of Woolworths denote the confirmations that it is impossible to target the mass in terms of distribution of a particular product or services. It is evident that every individual has his/ her own choice. It is not possible for a company or a product to satisfy the requirements of every individual or to meet the desires of every individual at one go. Therefore, Woolworths finally decided to segment their customers and meet their needs accordingly. This is true that they can earn the reputation by catering the upper class people. However, it is evident that they can earn significant revenues by lowering the prize of the products. This is how they can increase their sell and earn profit (Ayvaz, Balaban and Kong, 2017). Therefore they decided to target the less earning and less privileged class with their products. However, it can be suggested that even there are diversity of choices and interest in the same class people. This is why Woolworths decide to focus on one particular group of people with one particular product. The success of this company lies in their wisdom. It can be said that the growth of this particular company as the leading retailers is dependent on this single segment strategy. This is to be noted that Woolworths has developed an idea and mix of contributions with the steady approach. Positioning: This is to be noted that the specific companies should determine how the target segments work in order to promote and sell the products and services. It can be stated that the requirements of the specific clients need to be transformed into physical mix of price, product, promotion and distribution. The customers perception regarding the service or the product and the place of positioned have a connection to the rivalry is specifically complex. This is to be mentioned that the clients do not identify a product as per the desire of the manufacturers (Rundle-Thiele, Dietrichand Kubacki, 2017). Therefore, Woolworths does not expect to meet the expectations of their own. However, they do not give up and do not fail to put the entire effort on their services. This to be noted that the theorist Wind has stated a significant theory on market positioning. According to him the particular product should be professedly the specific target clients in order to provide a different image. It can be said that the product positioning basically denote the place where a product subjugates in the specific market. This method takes place as per the perception of the significant group of clients (Scrinis, Parker and Carey, 2017). The entire procedure is known as the target segmentation of a particular market. Harrison has also stated an important theory on the perception of target clients (Urwin, Dwyer and Carr2016). He stated that the position of the particular product defines the average of the important elements usually attributed to it by the significant number of the customers. This is to be mentioned that the positioning has actually nothing to do with the product or the service. It basically is formed in the minds of the target clients. This is necessary to produce an image of the idea that has been generated by the clients interest. A number of cosmetic changes can take place in the significant product or service (Radon et al., 2017). Woolworths found it important to let the selection be done by the customers. However, they decide to control positions termed and conditioned by the different elements that would be significant for the customers as well (Phillips 2016). This is to be noted that the price play the pivotal role in case of shopping grocery, selecting a venue to go or purchasing significant element. This is important to research in order to understand the perception of clients of the multiple products available in the market. Woolworths understand with the help of vivid research how the customers can access products and which products may attract them. The market research highlights the perception of clients towards the multiple brands or the services (Leonidou et al., 2015). The research also is evaluating this perception and the operation accordingly. It is to be noted that the perceptual mapping is basically a strategy developed by the dealers and the market researchers to give a clear idea of the perception of target client group. It also highlights the process of prioritizing products as per the perception (McLawhorn et al., 2015). It is stating an instance where the clients assume that the range of the product and price play the role of significant feature of the market. X denotes the "perfect" position: high merchandise range measurement and above regular price (Greenland, Johnson and Seifi, 2016). Through perpetual map the positioning of Woolworths can be ascertained to know that the products and services are acknowledged by the buyers and also purchase it. Moreover, Woolworths products are of high quality and sold at high prices that aim to create a distinct position in the society as compared to its competitors. Recommendation: It can be suggested that the position of the product include its quality, the pattern of the group of users who want to access it, the strengths, the weaknesses, the opportunities and the threats of the particular brand or the company. The method of positioning begins with a particular product or service. Then this method comprises the material of the product, the efficiency of the provided services, the particular company, organization or even an individual. The changes may include the name of the product, price, wrapping, stylization or placement. These changes may incorporate into the product in order to promote the specific image of the product that has been visualized or perceived by the target clients. This is to be mentioned that the particular service or product must have a different image and position than its rivals. The wide range of multiplicity can be assumed as the pivotal reason of success in case of Woolworths. The diversity can be considered as the key of brand positioning of Woolworths Conclusion: Woolworths has therefore attained a crucial position within the retail segment of Australia. The major strategy of the organization includes expanding Woolworths leadership within all its existing market segments. The company also maintains its target market by satisfying the demand of the individuals with premium quality products. The organization has also effective growth strategies that lead to the maximization of profit in the present competitive market. The leadership position of Woolworths in the market has also increased the abilitys of the company to exploit its market potential. The company has enable to increase its segmentation and positioning in the market and to ensure better customer satisfaction. Reference: Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Ayvaz, Z., Balaban, M. O., Kong, K. J. W. (2017). Effects of Different Brining Methods on Some Physical Properties of Liquid Smoked King Salmon.Journal of food processing and preservation,41(1). Balogh, P., Bksi, D., Gorton, M., Popp, J., Lengyel, P. (2016). Consumer willingness to pay for traditional food products.Food Policy,61, 176-184. Drake?Brockman, T. F. E., Ledowski, T., Hegarty, M., Gessner, M., Ungern?Sternberg, B. S. (2015). 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